Contractions Words: Why “Is Not” Shouldn`t Be One of Them

Contractions are commonly used in everyday language to create a more informal tone. They involve combining two words to form a shorter, condensed version. For example, “I am” becomes “I`m” in a contraction. While contractions can be effective in creating a conversational tone, there are some instances where they should be avoided. One of these instances is the combination of “is” and “not” into “isn`t,” which should be avoided for search engine optimization (SEO) purposes.

Contractions in SEO

SEO refers to the practice of optimizing websites for search engines like Google. The goal is to increase website visibility and rank higher in search results. Contractions can impact the optimization of a website because search engines don`t always recognize them as separate words. This can make it difficult for search engines to understand what the content is trying to convey.

For example, if a website uses the contraction “doesn`t” instead of “does not,” it could negatively impact the site`s rank in search results for the keyword phrase “does not.” This is because search engines don`t always recognize the term “doesn`t” as including “does not.” Therefore, it`s important to be cautious when using contractions to ensure that search engines can properly interpret the content.

The Problem with “Isn`t”

One of the most common contractions involving “is” is “isn`t.” While this contraction may seem harmless, it can negatively impact the optimization of a website. This is because search engines may not always recognize “isn`t” as including “is not.” As a result, using the contraction “isn`t” in content can lead to lower search engine rankings when trying to rank for the keyword phrase “is not.”

Another issue with using “isn`t” is that it can create confusion for readers. Some people may interpret “isn`t” as meaning “is,” while others may interpret it as “is not.” This can make it difficult for readers to understand the meaning of a sentence. By using “is not” instead of “isn`t,” you can eliminate this confusion and ensure that readers understand the intended meaning.

Conclusion

Using contractions in content can create a more informal tone, but it`s important to be cautious when doing so. This is especially true when it comes to optimizing content for search engines. With the example of “isn`t,” it`s clear that using contractions can negatively impact a website`s SEO efforts. To ensure that content is properly optimized, it`s best to avoid contractions involving “is not” and instead use the full phrase. This will not only help with SEO efforts but also eliminate any confusion for readers.